What is the Best Price Obtainable for your Property?
What you paid when you bought your house
The cash proceeds you want or need from the sale.
What a real estate professional says your property is worth
Buyers engage in comparison shopping
A buyer will not pay more for one property than he would have to pay for another,
similar property.
Demonstrates what buyers have actually paid recently for similar properties
Shows what buyers have not been willing to pay under current market conditions.
Focuses on other properties which are now competing for buyers’ attention
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